Numbers that tie back to revenue.

Open rates, click-throughs, conversion attribution — all synced back to HubSpot deals so your CMO can finally see WhatsApp ROI on the same dashboard as everything else.

Reporting your CFO will actually trust.

Campaign performance

Sent, delivered, read, replied, clicked, converted. Per template, per audience, per variant. Drill from cohort to individual contact.

Attribution to deals

Every reply is tied to a HubSpot deal. See which campaigns generated which pipeline. Last-touch, first-touch, multi-touch.

Inbox & SLA reports

First-response time, resolution time, agent throughput, customer satisfaction — by team, by agent, by hour.

AI conversation analytics

Auto-resolution rate, escalation reasons, top intents, average tokens per conversation. By flow, by AI model.

Cost & usage breakdown

Conversation fees per category, per market, per campaign. Compare to email/SMS spend on the same dashboard.

Anomaly alerts

Open rate dropped overnight? Read rate halved? We page the right person before your CMO does.

Every event lands as a HubSpot timeline activity.

Sends, opens, clicks, replies, conversions — all log automatically against the contact, deal, and ticket. Use them in HubSpot reports, dashboards, and workflows.

  • Native HubSpot custom event types
  • Filter, segment, and report inside HubSpot
  • Trigger HubSpot workflows from WhatsApp events

Get your data out — anytime.

CSV, Looker Studio, Snowflake, BigQuery, or our API. Your data is yours. We don’t hold it hostage behind a custom warehouse.

  • Looker Studio + Tableau connectors
  • Snowflake & BigQuery direct sync
  • Streaming events API

For the first time, our CFO can compare WhatsApp’s cost-per-acquisition to Google Ads on the same dashboard. WhatsApp wins. By a lot.

Head of Growth, D2C e-commerce brand